Skycity Adelaide Casino engaged WO to develop the overarching creative direction and hero artwork for a winter themed, site-wide activation. The centre piece of the activation was the transformation of the heritage entry vestibule into a warm and cozy ski chalet featuring a Rekorderlig pop up bar serving warm cider.
Dubbed ‘the 24 /7 winter hot spot’, the ski chalet was supported by entertainment, events and promotions across the main gaming floor and all food and beverage outlets. To inform and entice gamers and social visitors a series of vintage travel posters where displayed throughout the property. A digital campaign and micro site were also used to promote the Winter Chalet.
- Concept Development
- Poster Campaign