Business SA’s website acts as the hub for its 4000 business members. Yet, its website was difficult to navigate, and a challenge to manage, operate and update. In a collaborative effort, Welbourn O’Brien joined to tackle the task of redesigning a site containing hundreds of pages, and a vast catalogue of articles. The result was a fresh and lively take on the positive attributes of being a member of Business SA.

The tagline “Your Success Is Our Business” informed the campaign to promote the new website. As part of this, Welbourn O'Brien filmed a series of member videos, designed a collection of digital and print advertising assets, and developed new brand guidelines and motion graphic templates that Business SA's internal design department could implement in the future.

Design by Welbourn O'Brien.
UX by Escient.
Web Development by Blis.



  • Hero Campaign Development
  • Website Design
  • Video
  • Digital Ads
  • Motion Graphics
  • Campaign Collateral
  • Brand Guide