WO have been working with CMI Toyota on the development of their new brand TVC. It was important to ensure we stayed true to the brands 50+ year heritage, whilst illustrating the digital shift within the automotive industry and appealing to a range of customers.

Working in collaboration with Seeingsounds the iconic CMI’ling jingle has also been updated, but again remaining true to the brands heritage.



  • New brand TVC
  • Digital programmatic
  • Web and social asset development
  • In-house production
CMI Toyota
CMI Toyota
CMI Toyota