Coopers Mile Ale is the offical beer of the Virgin Australia Supercars Championship.

Welbourn O'Brien developed a national promotional campaign, giving customers a chance to win Cooper branded Supercars merchandise.

In addition to the on-prem campaign, Mild Ale was also heavily promoted at each race meet.

 
 
 

Services

  • Campaign hero creative
  • Asset production and distribution
  • Legal requirements
Coopers Mild Ale
Coopers Mild Ale
Coopers Mild Ale
Coopers Mild Ale