With the popularity of American football growing in Australia, Gridiron SA (previously Gridiron Association of South Australia) recognised that their 20 year old brand needed modernisation to market and promote the league, ensuring a pipeline of future players.
Among the larger scope of creating a brand for Gridiron SA, it was vital that the game’s community and supporter-base had a place to visit, stay updated and get involved.
The Gridiron SA website is now the location for all news, statistics, match results and fixtures. With a strong focus on media content, anybody can experience the game, with photos and highlights videos being uploaded each week throughout the season.
- Brand development
- Website development
- Social strategy
- Team HERO image creation