WO understood the significance of community support in raising a child and recognised the crucial role of Specialist Foster Care in this regard. To promote this cause, WO worked with Lutheran Care and produced a powerful TV commercial. The ad highlighted how a single generation of Foster Carers can make a positive impact and inspire a new wave of carers to meet the needs of numerous children and young individuals who require care and support.
As a result, Lutheran Care saw a significant surge in traffic upon the release of the ad, marking their highest engagement figures to date. This success has ushered in a new era of hope for children in need, with the potential to create positive change that can last a lifetime.
- TVC and Radio campaign
- Interview Videos
- Social media and printed materials