After over sixty years – Australia’s oldest Mercedes-Benz dealer ceased trading as BEA Motors Pty. Ltd. and launched into the future, trading as “Mercedes-Benz Adelaide”. WO were asked to develop a campaign to relaunch the Mile End dealership, introducing new customers to the brand whilst communicating the name and ownership change to existing customers. The tagline 'Perfection Delivered' was developed, and has since been adopted by the new Mercedes-Benz Unley dealership.
The new name and positioning symbolises a significant commitment to Mercedes-Benz and its product range well into the future in Adelaide.
- Launch TVC and radio campaigns
- Press and digital executions