Tired of the traditional fashion parade format that could only be enjoyed by a fortunate few people, Welbourn O'Brien developed a ten-minute digital fashion spectacle featuring the latest AW16 trends.

The progressive fashion show was presented at larger than life scale on a 5x2 metre double sided screen in the busiest pedestrian corridor in South Australia, Rundle Mall. Effectively increasing the audience to 50,000 shoppers 24 hours a day over a two-week period.

The campaign drove sales within the centre via the introduction of 90min style sessions, promoted primarily via social media. The style session were a huge success, with 100% of available appointments booked.

 
 
 

Services

  • Campaign development
  • Press and digital executions
  • Social strategy
Rundle Place AW|16
Rundle Place AW|16
Rundle Place AW|16
Rundle Place AW|16
Rundle Place AW|16
Rundle Place AW|16