WO collaborated with SeaLink to help develop a winter tourism campaign for Kangaroo Island, The Overseas Road Trip.
The thinking? Although current travel restrictions are limiting Aussie holiday destinations, there is no reason you can’t take an overseas holiday right here in South Australia. Travellers even received a K.I. Passport full of savings and destination suggestions.
WO managed the campaign from conception to completion, including a 5 day on-location shoot and the delivery of all associated assets.
- TVC campaign
- Concept development
- Production management
- In-house production