Coopers needed a campaign promoting Pale Ale nationally. Introducing the 4 in 1 Back Yard Buddy.
The multi-purpose buddy can transform from a hot plate into a rotisserie, unless you prefer a winter fire pit or a summer esky, can do that too.
Australian made, the laser cut stainless steel buddy was flat packed for transport and dispatched to 520 lucky winners across the country. On-premise promotional materials and a mouthwatering social campaign drove Pale Ale sales nation wide.
- Campaign hero creative
- Photographic direction
- Social campaign
- Film and content production
- Asset production and distribution
- Legal requirments