Coopers needed a campaign promoting Pale Ale nationally. Introducing the 4 in 1 Back Yard Buddy.

The multi-purpose buddy can transform from a hot plate into a rotisserie, unless you prefer a winter fire pit or a summer esky, can do that too.

Australian made, the laser cut stainless steel buddy was flat packed for transport and dispatched to 520 lucky winners across the country. On-premise promotional materials and a mouthwatering social campaign drove Pale Ale sales nation wide.



  • Campaign hero creative
  • Photographic direction
  • Social campaign
  • Film and content production
  • Asset production and distribution
  • Legal requirments
The Coopers Backyard Buddy
The Coopers Backyard Buddy
The Coopers Backyard Buddy