Nut Producers Australia (NPA) approached WO with a unique problem, requiring a ‘cracking’ solution.

NPA Pistachios are a commodity with no existing brand. So how did WO help increase sales of Australian Pistachios? We got cracking and developed the new brand and positioning.

Research shows nuts are a healthy snack, this insight led to the campaign positioning ‘A Wise Crack’.

The campaign was launched Australia wide, encouraging Australians to ensure they are buying Aussie Pistachios.

Services

  • Brand & logo development
  • Website
  • Digital video campaign
  • Social
The Wise Crack
The Wise Crack
The Wise Crack
The Wise Crack
The Wise Crack