Nut Producers Australia (NPA) approached WO with a unique problem, requiring a ‘cracking’ solution.
NPA Pistachios are a commodity with no existing brand. So how did WO help increase sales of Australian Pistachios? We got cracking and developed the new brand and positioning.
Research shows nuts are a healthy snack, this insight led to the campaign positioning ‘A Wise Crack’.
The campaign was launched Australia wide, encouraging Australians to ensure they are buying Aussie Pistachios.
- Brand & logo development
- Digital video campaign