Barristers Block had a problem, but luckily, they also had a story.
Many customers thought that “The Block” was a winery owned by lawyers; the true genesis of Barristers Block? An Australian story grounded in the harsh realities of farming during the nineties and the six-year legal battle to save their family property. Thus, affectionately named Barristers Block Wines.
Welbourn O’Brien worked with Barristers Block to update their branding, moving away from the brands traditional legal undertones, without ignoring the family history.
- Digital strategy
- Brand development
- Wine labels
- On-line sales
- Print Advertising