Welbourn O’Brien

Connecting ideas with businesses
and businesses with customers

WO is a creative agency based in Adelaide, South Australia, trusted to powerfully connect businesses to customers for leading local, national and global brands.

WO is comprised of a clever collective of strategic thinkers, visual artists, storytellers, producers and cinematographers.

In close orbit is a connected network of experts and specialists who collaborate as needed to fulfil WO’s mission to deliver cost-effective business-driving strategies, ideas and solutions.

With a commitment to collaborate and the determination to be an effective partner, WO immerses itself within clients' businesses to discover real insight.

Using science to support intuition and adding a generous amount of creative passion, WO delivers meaningful solutions to engage customers and help clients to achieve their desired results and goals.

From complex, well-planned television commercials to innovative, first-of-its-kind large-screen digital fashion parades, the WO team have the passion and experience to bring ideas to life.

With deep in-house talent and a full suite of capabilities including in-house video production, WO delivers cut through communications of the highest quality at a fair and competitive price. In a business world that moves fast, WO delivers on time and even “yesterday” when necessary.

Josh Welbourn

Creative / Principal

Troy O'Brien

Creative / Principal



  • Research & Workshops
  • Strategy & Positioning
  • Planning
  • Creation & Naming
  • Identity Development
  • Creative & Art Direction


  • Logos
  • Packaging & Collateral
  • Publications
  • Signage / Environmental Graphics
  • POS
  • Exhibition Design


  • Strategy & Campaigns
  • Multimedia & Integrated
  • TV, Print, Outdoor & Radio
  • Consumer and B2B
  • Direct
  • Innovations

Online & Digital

  • Audit & Strategy
  • Website Development
  • Programmatic
  • E-Commerce
  • Interactive Content
  • Social Media

Film (In-house)

  • TVC's
  • Website & Social Film
  • Corporate Presentations
  • Event Content
  • Product Videos/Explainers
  • Motion Graphics & FX


  • Installations
  • Activations
  • Experience Design
  • Competitions
  • Events
  • Ambient

Media (in association with partners)

  • Research & Market Data
  • Consumer Insights
  • Experience Mapping
  • Channel Strategy
  • Planning & Buying
  • Advanced Analytics

In-house Crafts

  • Art Direction
  • Graphic Design
  • Copywriting
  • Image Retouching
  • Cinematography
  • VFX

"We absolutely love how the WO team truly get our brand. Their excellent creative work has a direct effect on our business."

— Dave Upton, Dealership Principal, Mercedes-Benz Adelaide.