As the Australian almond industry’s peak body, the Almond Board of Australia facilitates development of the $1.63 billion-dollar Australian almond industry. Australia is the equal second largest producer of almonds in the world.

The Almond Board of Australia approached Welbourn O’Brien to help them develop Australia’s first national almond advertising campaign, with a focus on the under indexing younger demographic. Given the numerous health benefits of almonds, we are encouraging Australians to ‘Live the Almond Life’.

It’s a lifestyle. A way of living built on making smart, healthy choices. It’s choosing a healthy handful of Australian Almonds over other snacks that have no nutritional value.

So, if you are looking for a healthy snack, grab a handful of Australian almonds and live the almond life.



  • TVC campaign
  • Concept development
  • Copywriting
  • Production management
  • In house production
Australian Almonds
Australian Almonds
Australian Almonds