FAME (Foundation for Australia’s Most Endangered Species) is one of Australia’s leading not-for-profit conservation organisations, with a vision to prevent any further extinction of native species, and to maintain a healthy biodiversity within our country.
The brand update focused on three important goals; to highlight the uniqueness, and to create greater awareness of Australia’s endangered wildlife; to professionalise the organisation’s visual appearance in order to attract a larger and higher yielding donor base; and to reduce production costs for any necessary printing collateral and promotional items.
The chosen brand colour, neon green, demands attention, and combined with intimate black and white photography, helps forge greater empathetic value for each individual species.
Since the brand’s launch, FAME has seen increased support and a growing donor base, and the organisation has successfully attained some new and vital key donors. The organisation has also received positive feedback from its followers, praising increased professionalism in its presentation and strategies.
- Brand development
- Annual report